Southwest Airlines disclosed a modern-day fresh look and logo design nowadays at an occasion in Dallas. (And TravelSkills will there be!) By the conclusion of 2014, Southwest needs to have at the very least 60 plane using the brand-new livery, with additional coming in coming many years.
Southwest is a significant power into the Bay region, with regular routes from SFO, OAK and SJC.
“With a great deal of Southwest’s focus solidly set regarding the future, it had been a normal time for you glance at all of our aesthetic identification,” claims Bob Jordan, Southwest’s Executive Vice President and Chief industrial Officer. The job provided to Lippincott, a brand name method and design consultancy, had been monumental: distill much more than 40 many years into one contemporary, impactful appearance that represents the interesting future of a one-of-a-kind flight.
Southwest claims that even more than 100 men and women have already been focusing on the task for the past 15 months developing, keeping focus teams with consumers and staff members, and examining information. “Minimal by small,” Southwest said, “a fresh look appeared, focused around something which features identified the business since time one: center.”