An interesting came this morning from AirTran, with the carrier announcing that American Express would be partnering with AirTran, or as they describe themselves, “America’s Most Business Friendly Airline.” The promotion is aimed at members of American Express’ OPEN Savings program. The OPEN card is meant for small businesses.
So what does the partnership mean? Members of the OPEN Savings Program can save 5% on all AirTran flights. Hertz and some hotel chains are already members of the program, so adding an airline the mix rounds out that program nicely. Of course, AirTran is hoping that 5% discount will send some more business travelers its way.
But you need not be an OPEN member to benefit from this promotion – from March 13th to the 27th, American Express will be sponsoring free Wi-Fi on all AirTran flights. (On a side note, I wonder how much of that revenue goes to Aircell…)
And while we’re on the topic of Wi-Fi, AirTran called itself “the only airline with Business Class and Wi-Fi on every flight.” AirTran’s done this before in press releases. Virgin America has Wi-Fi on every flight, too. Can we just accept it and move on?
Anyway, I think this is a smart move.