On Sunday, Toronto-based Porter launched its new seasonal service to Myrtle Beach (KMYR/MYR) from Billy Bishop Toronto City Airport (CYTZ/YTZ). (The name was changed in November in honor the Canadian flying ace who served in World War I.) The flights will operate twice a week (Sundays and Thursdays) until May 30th. Myrtle Beach is Porter’s fourth US destination, though the other three (New York (Newark), Chicago (Midway), and Boston) are more business destinations.
Destinations like MYR do represent a slight change in strategy for Porter, which has traditionally focused on business markets. But it has found success in more. And one would assume those Porter business travelers might want to play golf in South Carolina every now and then.
Regardless, there are no other nonstops to Myrtle Beach from Toronto. Plus, with the Q400 and only two frequencies a week, Porter isn’t throwing much capacity into the market here. So I think there’s a good case for the service here. Let’s see if they find it worthwhile to come back next year.